DISCOVER
Turn a wall of cigars into a guided discovery experience built around the customer.
Flavor • Strength • WrapperSize • Origin • Smoke TimeMAKE THE FIRST CHOICE EASIER.
THE DRAWIQ
THE INTELLIGENCE
BEHIND EVERY DRAW.
◆
A smarter way to discover cigars.
The DrawIQ gives cigar smokers a personalized way to navigate the humidor — while giving your business a modern technology experience built specifically around cigars.
⌕DISCOVERCIGARS
⚖COMPAREOPTIONS
★ENJOYTHE EXPERIENCE
▥GROWYOUR BUSINESS
COMPACT TABLETOP KIOSKBUILT FOR HUMIDORS
THE PLATFORM
YOUR HUMIDOR
JUST GOT SMARTER.
◆
Help your customers find the right cigar. Help your humidor create a better experience around every choice.
Size • Origin • Smoke TimeMAKE THE FIRST CHOICE EASIER.
COMPARE
Give customers the information they need to understand their options before they make their choice.
Ratings • SpecificationsFlavor • Strength • ConstructionCHOICE WITH CONFIDENCE.
ENJOY
Turn uncertainty into confidence — and make discovering a new cigar part of the experience.
Discover • Select • EnjoySave favorites to My JournalMAKE EVERY DRAW COUNT.
GROW YOUR BUSINESS
Give your humidor a modern customer experience that creates engagement before, during and after the sale.
Customer Engagement • JournalOwner Insights • Better DiscoveryYOUR HUMIDOR. SMARTER.
THE CUSTOMER EXPERIENCE
SEE THE DRAWIQ
EXPERIENCE.
◆
From discovery to selection, every step is designed to feel simple, premium and intuitive.
THE DRAWIQ01
HOW WOULD YOU
LIKE TO BEGIN?
LIKE TO BEGIN?
◫
MY JOURNALKeep track of the cigars you smoke. Anonymous or save with email or phone.
01. CHOOSE YOUR PATHExplore, find a match or open My Journal.
THE DRAWIQ02
YOUR CIGAR
MATCHES
MATCHES
WOODYCOCOAMEDIUMMEDIUM-FULL★★★ PREMIUM
EXCLUSIVO4.8
PADRÓN · 1964 ANNIVERSARY SERIESPADRÓN CIGARS · ESTELÍ, NICARAGUASIZE
5½ × 50STRENGTH
FullWRAPPER
Nicaraguan Natural
5½ × 50STRENGTH
FullWRAPPER
Nicaraguan Natural
WOODYCOCOAEARTHYCOFFEE
02. FIND YOUR MATCHPersonalized recommendations based on what you like.
THE DRAWIQ03
MY JOURNAL
Keep track of the cigars you smoke.
WHO SHOULD WE SAVE THIS TO?NO ACCOUNT REQUIRED
Add an email, a phone number, or both — whichever you would rather use to find your journal next time.
03. SAVE ITBuild a personal record of what you discover and enjoy.
FOR HUMIDORS
BUILT FOR
THE HUMIDOR.
◆
NOT ADAPTED FROM SOMETHING ELSE.
The DrawIQ is designed specifically for cigar lounges, humidors and the people who use them. A modern kiosk experience that fits naturally into your lounge, provides real value to your customers, and helps your business.
REQUEST A DEMO →THE DRAWIQHUMIDOR INTELLIGENCE
YOUR HUMIDOR.
NOW INTELLIGENT.
NOW INTELLIGENT.
01PERSONALIZED DISCOVERYHelp every customer navigate your selection by taste, strength, wrapper, size and more.
02BETTER CUSTOMER CONFIDENCEGive shoppers useful information without overwhelming the cigar experience.
03MEASURABLE ENGAGEMENTTurn customer discovery into a smarter experience for your business.
01KIOSK EXPERIENCE
A premium, guided discovery experience designed specifically for the humidor.
02HUMIDOR ANALYTICS
See what customers search for, when they are most active, and which preferences are trending.
03AI INSIGHTS
Turn customer activity into practical recommendations for merchandising, timing and engagement.
04CUSTOMER ENGAGEMENT
Build an opt-in audience through My Journal and create relationships beyond the sale.
05MARKETING TOOLS
Promote events, new releases and featured cigars to customers who choose to stay connected.
HUMIDOR INTELLIGENCE
STOP GUESSING.
START SEEING.
◆
Every search can become a signal. The DrawIQ turns customer discovery into a clearer view of demand, engagement and opportunity.
THE DRAWIQ / HUMIDOR INTELLIGENCEOWNER VIEW
ACTIVITY OVERVIEW
● LIVE DATA VIEWOctober 2026
CUSTOMER SEARCHES1,842↗ 18% vs. prior period
RETURNING USERS32%Engagement trend
PEAK ACTIVITYFRI 6–8 PMHighest search window
TOP STRENGTHMEDIUMMost requested
TOP FLAVOR SEARCHESTHIS MONTH
ACTIVITY BY DAYSEARCHES
AI INSIGHT
Demand is shifting toward medium-strength, creamy profiles.
Use your customer activity to identify what is gaining attention and where your selection may have an opportunity.
DEMAND SIGNAL↗ RISING
MISSED DEMAND
See what customers are looking for when the right match isn't available.
Repeated searches can reveal gaps in your current selection.
SMART TIMING
Know when your customers are most active.
Use peak days and hours to plan promotions, events and featured-cigar campaigns.
ANALYTICSAI INSIGHTSDEMAND SIGNALSOWNER DECISIONS
CUSTOMER ENGAGEMENT
FROM DISCOVERY
TO RELATIONSHIP.
◆
When customers choose to stay connected, The DrawIQ can help turn a single cigar discovery into an ongoing relationship with your humidor.
THE DRAWIQ / CAMPAIGNNEW RELEASE
YOUR NEXT RELEASEMAKE THE ANNOUNCEMENT
MAKE THE ANNOUNCEMENT
MATTER.
Reach customers who have opted in to hear from your humidor about events, new releases and featured cigars.
EVENTSNEW RELEASESFEATURED CIGARS
SENT1,284
OPENED63.5%
ENGAGED18.9%
01
BUILD YOUR AUDIENCE
Customers can choose to create a journal and stay connected with your business.
02
REACH THE RIGHT PEOPLE
Create relevant audiences around interests and engagement instead of sending every message to everyone.
03
MEASURE WHAT WORKS
Understand campaign engagement and connect marketing activity back to customer discovery.
04
KEEP THE CIGAR EXPERIENCE FIRST
Technology stays in the background. The cigar, the conversation and the humidor remain at the center.
PLATFORM ROADMAP
Future capabilities can extend into supported POS connections, purchase conversion insights and multi-location reporting as The DrawIQ grows.
HOW IT WORKS
A SIMPLE,
POWERFUL EXPERIENCE.
◆
01
STEP UP
Customer approaches the DrawIQ kiosk.
→
02
TELL US WHAT YOU LIKE
Choose flavor, strength, wrapper, size and more.
→
03
FIND YOUR MATCH
The DrawIQ presents cigars that fit their selections.
→
04
MAKE YOUR CHOICE
Discover the next cigar that fits the moment.
→
05
SAVE IT
Add it to My Journal — optional, simple and personal.
THE MAN BEHIND DRAWIQ
JUAN FERNANDEZ JR.
FOUNDER & CEO
“We didn't build The DrawIQ to change the cigar experience.
We built it to make the humidor smarter.”
We built it to make the humidor smarter.”
BUILT BY A CIGAR LOVER.
The DrawIQ was created from a simple idea: make the humidor smarter without changing what makes the cigar experience special.
I started The DrawIQ with the belief that technology should enhance the cigar experience, not replace the tradition behind it. A cigar is still meant to be enjoyed—slowly, comfortably, and on your own terms. The DrawIQ simply makes discovering that cigar a little smarter.
Whether you're walking into a humidor for the first time or you've been selecting cigars for years, The DrawIQ gives you a personalized way to discover, compare, and enjoy. It brings together technology, knowledge, and the culture of cigars to help every smoker find something that fits their taste and the moment.
And for humidor owners, The DrawIQ creates a smarter way to help every customer—from the person buying their first cigar to the seasoned smoker looking for something new—while keeping the tradition of the humidor and the enjoyment of the cigar at the center of the experience.
Juan Fernandez Jr.FOUNDER & CEO · THE DRAWIQ
LET'S TALK
READY TO MAKE
YOUR HUMIDOR SMARTER?
◆
Let’s show you what The DrawIQ can do for your customers.